I developed Mustdashe and shared it on social media, but without immediate gratification, my attention wandered. If given the opportunity to go back in time, I would have kept a much closer eye on all my work, not just the big projects. So how did this happen? What did I do right and what did I do wrong? What would I do over differently? My answers may surprise you, but hopefully you’ll learn from my experience. Talk about a targeted audience! Barring a massive (and unlikely) reporting failure on itch.io’s end, this clearly translates to an amazing 41% conversion rate. Out of those views, the game was downloaded just under 41,000 times. There have been 100,000 views from external sources, which reasonably translates to a 3.3% CTR on the YouTube description. Fast-forward three years later, and at least 3 million people have seen Mustdashe gameplay on YouTube, out of the reported 5 million.
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